A sweet mother of four littlies, we caught up with the founder of BabyDonkie, Dong-Maria, to find out more about the story behind her adorable online kids’ store. Having recently reached an exciting milestone of five years, BabyDonkie has steadily grown into a reliable one-stop destination for quality labels that focus on organic, fair trade, and ethically-produced kids’ items. Come along for a wander into the journey of one inspiring mumpreneur – who knows, this might lead you to a light bulb moment that might change the direction of your own life!
What inspired you to start an online kids' boutique?
I love shopping, looking for new labels (especially design-led pieces), whilst hunting down a good bargain. When I had my two boys, I found myself buying quite a bit online, both in Australia and from overseas. I started selling a few things on eBay to see if others liked what I liked – and they did! My intention was to start a business that would eventually allow me to spend more time at home with my kids.
What do you think makes BabyDonkie different to other kids' retail outlets?
At BabyDonkie, we have our own individual way of curating stylish and gorgeous products for our store. We focus on stocking organic and ethically-made goods, and we stand strongly in supporting local Aussie brands. We love pops of colour, playful prints, original designs, timeless interiors, minimalist styles, as well as beautiful yet functional kids’ toys. It’s important to us that our customers know about the amount of care that goes into considering the labels that we choose to stock. This is ensured by showcasing our products through professionally-styled photographs of our current range – by doing so, it makes it easier for our customers to visually grasp the look and feel of our brand as a whole.
We love the meaning behind the name 'BabyDonkie' (= Dong-Maria (you) + Kiet (husband) + your 4 little ones)! How has your hubby and kids influenced you in your business journey?
Without the support of my husband and kids, I would not have been able to run BabyDonkie the way I am today. As a family, we value quality and have a keen eye for design and colour. I believe this reflects well in the labels that we stock, and in the overall vibe of our brand and ethos.
How would you say Huxbaby's range adds to your store? What are your current top 3 picks from the Huxbaby collection?
Huxbaby is one of our cornerstone brands we’ve been supporting since the earlier days of our business. They’re always ahead of style trends and our customers really appreciate their originality. My top 3 picks from their current Spaceluxe collection would have to be the Shell Ballet Dress, Hux Bear Cardi, and Cherry Cat Backpack.
Was there anything you'd like to say to your customers and our Hux Readers?
Thank you for your loyal support over the past 5 years, and for your love for Huxbaby!